Farida - New Paris Boutique

Located in the NoMo (northern Marais), a new boutique has graced the happening street of rue Charlot. Farida Senouci knows fashion. She has spent years in the business as a press agent and buyer. This experience and sharp personality have combined make a woman of immpeccable taste. Her new boutique named Farida was born of this unique taste. Farida is elegant and edgy, with gorgeous, soft lighting and  immaculate detail.

 Farida collaborated with fabulous designer Antoine Platteau in creating a truly unique boutique: no easy feat in a quarter that has seen it's share of new boutiques over the years.  Even the changing room is a work of art... a large, gold birdcage perched in the corner, made by an Artisan who works for the Fashion Show Channel. 

Farida's fastidious care is seen in the collection as well, as every item in the store is something to marvel. From strong polka-dots on a flowing blouse to a Fleurelle bowler hat to a warm winter sweater with a slightly modern cut, the boutique has a unique combination of fashion that serves well the daring yet classic woman. Vivenne Westwood is perhaps the most represented designer. But there is also a wide selection of women and men's wear from Fluerelle, Le Mont Saint Michel, Eley Kishimoto, Linda Farrow, and 0044.

With only two months since it's opening, the store has much history to write yet. But the opening statement promises that story to be strong and feminine, interesting and original.  One to watch.